NEWS
Why do brands change their name ? TF1 8PM News
| 27.05.2017
French Interview of Carmen Kervella by Christine Chapel and Vincent Hilaire on TF1 8PM Breaking News on March 27, 2017.
The Dynamic of Innovation, L'Extension magazine
| 2017 By Gaelle Rey, March 2017 | French Article
Luxury converts itself to digital for better or worse
| 2017 By Xavier Biseul, ZDNet.fr | French article
Luxury 3.0 by C. Kervella, Femme Magazine, French
| 20.07.2016Nomination to the DCF Book Award
| 2016 Nomination of the book "Le luxe et les nouvelles technologies" written by Carmen Kervella
Carmen Kervella's Lectures and Debates
| 2016 EIML Speeaker - November 17, 2016
LUXE PACK MONACO Showcase Speaker - September 21, 2016
Speaker at LAVAL VIRTUAL 1st round Table "Virtual Commerc" - June 28, 2016
HEC Alumni Lecturer "New Technologies: The shift of the Luxury DNA" - June 16, 2016
Moderator of the WIM #2 round table "Women in the 3.0 Luxury World", March 24, 2016
ESCP Alumni Lecturer "Tomorrow's Luxury: New Customers, New Technologies" - March 23, 2016
French press articles related to the book "Le luxe et les nouvelles technologies"
| 2016 Daily-Books : "Le luxe et les nouvelles technologies", 3/06/2016
CHAUSSER Mag : recension Laeticia Blin, 21/03/2016
The LION : "Les performances du luxe", 28/02/2016
TOPCOM : "Le web a déeacute;sormais la classe", 21/01/2016
BMW Magazine : "Les performances du luxe avec les matériaux intelligents", 28/01/2016
LA REVUE DES MARQUES : recension 14/01/2016
CIO Online : "Le luxe révolutioné par le numérique", 04/12/2015
GPO Magazine : "Le luxe et les nouvelles technologies", 03/12/2015
eMARKETING : recension Yveline Couteux, 29/10/2015
eYeka : "Les marques de luxe et le crowdsourcing", 13/11/2015
ABC LUXE magazine, French Interview by Mathilda Panigada
| 27.10.2015LUXURY and NEW TECHNOLOGY by C. Kervella
| 10.10.2015
UN NOM DE TOUTE BEAUTE
| 19.04.2014The SCHIZOPHRENIA of LUXURY
| 21.01.2013LUXURY's SCHIZOPHRENIA
| 04.09.2012French publication by Carmen Kervella in Influencia magazine
aHeadLand's Global Trends & Shifts Report 2015+
| 05.09.2010A better vision of the future, to better build your brand. This invaluable report puts in perspective a world that is in profound mutation (earth/man, technology, usages), the evolutions of our aspirations and our way of living/lifestyle, their implications on our relations with brands, their product and services. This report also highlights the strategic issues of tomorrow for luxury sector/brands.
For more details, please refer to the REPORTS section.
aHeadLand's Analysis of the Years 2005-2008
| 20.05.2010The major phenomena which marked this period and will continue to shape individuals in the future.
For more details, please refer to the REPORTS section.