EXPERTISE
Audit
Brand Audits (distribution, consumer perceptions…) and brand studies analysis.
Brand fundamentals
DNA; stylistic lexemes [ReGen©]; SWOT; identity prism; brand essence [aBrandEssence©]
Target identification
Identity emerging socio-economic groups; cluster analysis; determination of actual and aspirational targets.
Positioning and brand status management
Positioning workshops; ‘Brand Halo’s’ [ReGen©]; Status and brand value development strategies
Architecture and brand extension
Exploration of the fields of brand elasticity; innovation
Future Brand Vision [aHeadBrand©]
Audit of signs of brand obsolescence versus targets and emerging global trends [aYTR©]; analysis of brand potentialities (versus DNA); strategic re-orientation; induced movements (brand, house, product, distribution, communication…); revitalization; managing identity versus change
Observation and Decoding
Decryption of targets and of global trends; prospectives [aYTR©]
Accompaniment
Bespoke ongoing consulting [aSOURCE©]