FANNY DE LA PRADA
Expert in Semantics.
Expert in semantics and highly experienced in new technology, culture, retail and luxury brand sectors (including Alcatel-Lucent, the European Heritage Days, Le Bon Marché and Hermès), Fanny applies her knowledge of semantics, discourse analysis and emerging trends to luxury brands.
Together with Carmen Kervella, she develops new concepts, identifies the constituent elements of brand identities, accompanies their evolution, directs their communication and helps conceptualize original customer experience in retail.