Bridging the Virtual & Physical Worlds
CASE STUDY - ORANGE
Bridging the Virtual & Physical Worlds
Orange, a leading telecommunications company, sought to create an innovative and environmentally-conscious approach to launch their new product, the Livebox 6. They partnered with SPACEEZ to execute a groundbreaking hybrid Metaverse event that combined remote and in-person experiences.
MISSION
- Communicate the press launch of the Livebox 6.
- Reduce costs and carbon footprint of invited journalists.
- Provide an immersive and innovative experience.
OUTCOME
- Engagement: 40 journalists, equipped with VR headsets in 5 regional Orange agencies, experienced the launch.
- Face-to-Face Interaction: Local journalists interacted with Orange's teams post-launch, bridging virtual and physical realms.
- Cost-Efficiency: Saved on venue, catering, and travel expenses.
- Environmental Impact
This event set a new standard within Orange Company, demonstrating a seamless fusion of the Metaverse with physical experiences.