“Immersive technologies aim to immerse, place the user in a digital environment with which they are able to interact.”
Augmented Reality (AR):
“Augmented Reality involves overlaying virtual information (in 2D or 3D) in real-time onto the perception of reality to create an ‘enriched reality.’ Smartphones, tablets, and glasses (lenses) allow for the experience of this augmented reality.”
Immersive Experiences:
“An immersive experience invites its participants to enter into a creation in which the boundaries between reality and imagination are blurred with the aim of significantly impacting their feelings and/or altering their behaviors.”
Augmented reality is the most human-compatible technology; humans are social animals who need to maintain contact with others and their own environment, and augmented reality allows for this. It brings digital elements into the user’s environment in context, allowing for effective interaction. By displaying 3D objects, scenes, and situations in real-time context, it reduces the user’s cognitive load, making it easier to understand, act, and make decisions.
usecase
Brand experience
Art :
https://www.youtube.com/watch?v=_kgUWP7OZ3c
https://www.youtube.com/watch?v=GXZxABHHZY4
Hologram :
https://www.youtube.com/watch?v=HQa9qDynqYk
AR Portal :
https://www.youtube.com/watch?v=XwhdXSaixLA
https://www.youtube.com/watch?v=6Ph7J-hXihM
https://www.youtube.com/watch?v=R03p1fKrSFQ
AR live meeting :
https://www.youtube.com/watch?v=hKQ9iHwZlw8
Social media :
https://www.youtube.com/watch?v=4jA1RM5_WMc
Facial Filters :
https://www.youtube.com/watch?v=R5OnjiDa71s
In-Store Navigation
https://www.youtube.com/watch?v=KAQ0y19uEYo
Furniture and Interior Decoration Visualization
https://www.youtube.com/watch?v=eYi6ZSR7pS0
Product Customization
https://www.youtube.com/watch?v=UmJriqzDUTo
Product Information Display
https://www.youtube.com/shorts/is_yRtCfwCU
Games and Entertainment to Engage Customers:
https://www.youtube.com/watch?v=V5bC4hnrPkg
Interactive Printed Advertisements :
https://www.youtube.com/watch?v=8a-rMfMJO2Y
Discounts and Special Offers :
https://www.youtube.com/watch?v=MN46r-IZk8o
AR Training and Education
https://www.youtube.com/watch?v=2CDfimA53jY
Assisted Maintenance :