"Deciphering paradigm shifts"

Well, they say I was born in Africa, but with a family tree that's as mixed up as a bag of jigsaw puzzle pieces. I've got a whole of French in me, a dash of Canadian, a sprinkle of Lebanese - and I spent my early years hopping around four continents just to keep things interesting. As a kid, I was the sci-fi enthusiast dreaming of spaceships and far-off galaxies. Little did I know that this childhood curiosity and the whirlwind of cultures and places would lead me to a tech-driven, global career.

Throughout my professional journey, I've worn many hats. I started as a Designer/Editor at J.W.T. in Brussels, then took the bold step of founding my own advertising agency, Encre Noire, in Montreal. I even tried my hand at being the French Creative Director at Prisme/Bozell Canada and played the role of a Strategic Planner at D'Arcy in Paris. Sounds like a handful, doesn't it?

But it was when I became an Associate Director at the brand consultancy Republic of Ideas in Paris that things got even more interesting. That's where all those eclectic experiences blended together into a fascinating, multi-faceted brand expertise. I've helped big names like Chanel, Dior, Hermès, Veuve Clicquot, figure out their future, deciphering paradigm shifts and shedding light on emerging factors that would influence needs, dreams and status.