Elevating Customer Engagement with NFTs
CASE STUDY - XDAY PARIS
- For : Xday Paris
- Year : 2022
- Link : multiversx.com/blog/x-day-in-paris
Elevating Customer Engagement with NFTs
Michelin, a global tire manufacturing leader, has unveiled the Michelin 3Xplorer Club, a pioneering Web3 initiative centered around a limited 5,000-piece NFT collection, marking a new era in customer interaction.
MISSION
- Create a Metaverse UX solution that offers a privileged and exceptionally high-quality experience by utilizing the latest Web3 technologies.
OUTCOME
- A mobile app offering an advanced virtual and augmented experience with 3D navigation, blockchain wallet, and spatial audio communication.
- An integrated system enabling spatial audio exchanges between visitors and exhibitors.
- Opening day: 1000 entries Up to 500 simultaneous connections Economized €600 per visitor on entry fees.
–