Michelin : Elevating Customer Engagement with NFTs

CASE STUDY - MICHELIN

  • For : Michelin
  • Year : 2023
Facebook-f Twitter Pinterest Youtube

Elevating Customer Engagement with NFTs

Michelin, a global tire manufacturing leader, has unveiled the Michelin 3Xplorer Club, a pioneering Web3 initiative centered around a limited 5,000-piece NFT collection, marking a new era in customer interaction.

MISSION

  • Strengthen connections within the Michelin community by offering exclusive experiences and harnessing the transformative potential of Web3 technology.
  • The heart of the initiative lies in its NFT collection, providing members privileged access to unique events like culinary galas and motorsport spectacles.

OUTCOME

  • The initiative was launched across various platforms, notably the club’s Twitter account (@Michelin3xplore),We’ve seen a
  • 180M Impressions
  • 16500 Tags
  • 8.5% Engagement on Twitter (versus 0 à 1.5% for other major brands)
  • More than 1000 messages a day on Discord
–

See our other portfolio

Other portfolio

Simplifying Ethereum App Development

DIGITAL STUDIO ET WEB3

Recruitment Metaverse Event for Carrefour

DIGITAL STUDIO ET WEB3

Microsoft Mesh

DIGITAL STUDIO ET WEB3

Bridging the Virtual & Physical Worlds 

DIGITAL STUDIO ET WEB3