An immersive journey into Art
CASE STUDY - ARTECH
An immersive journey into Art
Pingshan Museum, the leading contemporary Art Museum located in Shenzhen, known as the Silicon Valley of China, consulted to create an unprecedented immersive Art experience inside their Museum space. They partnered with Aika and DSLcollection to produce the most ambitious Art virtual experience: a curated immersive journey into 8 masterpieces from world-renowned artists. Seamlessly interconnected within the Metaverse, players can navigate, interact with the artworks directly, and enjoy game-like fully immersive experiences with VR headsets.
MISSION
- Position the museum as a leader in innovation by redefining the traditional experience of Art.
- Attract new visitors and engage with younger generations.
- Generate new sources of revenue for the museum.
OUTCOME
- Innovation leadership: Pingshan Museum is now the number one reference in the Art world for immersive experiences.
- Increase in revenues and attractiveness: The museum has experienced their largest increase in daily visitors, particularly with young people and families.
- Influence: New partnerships with three other cultural institutions worldwide to broadcast the experience outside of China.
Pingshan Museum’s immersive room has become the number one reference in the Art world, redefining the traditional rules of the Art experience. Buoyed by its success, the museum is opening a new fully dedicated aisle in their building for immersive experiences.
