Michelin : Elevating Customer Engagement with NFTs

CASE STUDY - MICHELIN

  • For : Michelin
  • Year : 2023
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Elevating Customer Engagement with NFTs

Michelin, a global tire manufacturing leader, has unveiled the Michelin 3Xplorer Club, a pioneering Web3 initiative centered around a limited 5,000-piece NFT collection, marking a new era in customer interaction.

MISSION

  • Strengthen connections within the Michelin community by offering exclusive experiences and harnessing the transformative potential of Web3 technology.
  • The heart of the initiative lies in its NFT collection, providing members privileged access to unique events like culinary galas and motorsport spectacles.

OUTCOME

  • The initiative was launched across various platforms, notably the club’s Twitter account (@Michelin3xplore),We’ve seen a
  • 180M Impressions
  • 16500 Tags
  • 8.5% Engagement on Twitter (versus 0 à 1.5% for other major brands)
  • More than 1000 messages a day on Discord
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