Podcast Global Luxus

AFrench podcast to discover why technological innovation is the new driving force behind the creativity of luxury houses, and the new economic perspectives it opens up.

In this podcast from GLOBAL LUXUS, hosted by Bettina Frohlich, luxury expert, Carmen Kervella, author of the book “LE LUXE ET LES NOUVELLES TECHNOLOGIES” (LUXURY AND NEW TECHNOLOGIES), unveils the astonishing technological transformations happening today and demonstrates their tremendous impact on luxury in the decades to come. 

Listen to this podcast to discover :

In this podcast from GLOBAL LUXUS, hosted by Bettina Frohlich, luxury expert, Carmen Kervella, author of the book “LE LUXE ET LES NOUVELLES TECHNOLOGIES” (LUXURY AND NEW TECHNOLOGIES), unveils the astonishing technological transformations happening today and demonstrates their tremendous impact on luxury in the decades to come. 

Listen to this podcast to discover :

LISTEN
  • The luxury industry's foray into Web3 and gaming metaverses, with virtual skins and accessories created by top luxury brands (Gucci, Prada, Burberry…), sometimes sold at higher prices than their real counterparts, such as Gucci's Dionysus bag on Roblox.
  • Why the luxury sector holds the record for NFT launches, especially in fashion, watchmaking, jewelry, automotive, cosmetics, and the benefits and uses of NFTs for both luxury clients (authenticity, exclusivity, loyalty…) and luxury companies (ethics, test & learn, upskilling…).
  • How technology, particularly artificial intelligence, increasingly shapes each individual's personalized ideal.
  • All the essential technologies for a luxury house today: Augmented, virtual, and mixed reality; Connected technologies that enhance products as services; 3D printing enabling unique and personalized creations, and more.
  • The new economic markets opening up to luxury.

Listen to this podcast to find out everything!

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