Elevating BLVCK Brand with Web 3 Marketing
CASE STUDY - BLVCK
Elevating BLVCK Brand with Web 3 Marketing
Blvck Paris is a brand of clothing, accessories and digital products, supported by millions of people through their various social networks. It relies on a strong identity and highly engaged customers around the world. The brand was founded in 2017 by French designer Julian O’hayon. He is known for applying his “All Black” aesthetic to all types of products, both physical and digital.
MISSION
- Our mission involved NFT Strategy & Web 3 Marketing, developing a large community with a Web3 approach while retaining the codes of an international brand.
OUTCOME
We successfully forged prestigious partnerships with influential entities such as FortniteGame, Sandbox, and Decentraland.
- The May 2022 collection launch resulted in an extraordinary achievement, generating €6,000,000 in sales within a single hour. Additionally, a subsequent €500,000 was generated over the following three months through secondary market sales.
- Over a span of three months, we cultivated a robust community, amassing over 240,000 followers on Twitter, and 200,000 members on Discord. Engaging Twitter Spaces sessions with live participation from over 1,500 individuals were organized, alongside the establishment of over 240 collaborations.
- Presently, Blvck remains a valued client, entrusting us with ongoing responsibilities in project management, partnership development, strategy formulation, and partial Discord management.
Our continued collaboration underscores the success of our Web 3 approach in seamlessly integrating with the established codes of an international brand, propelling Blvck Paris to sustained growth and influence in the dynamic digital landscape.